Last year I made a post about music used in TV commercials that I recognized and have been listening to. (For all the posts I made about technology and other bits of sagely wisdom the one on commercial music got the most traffic of any each month. sigh.) I noted that I find it fascinating how commercials in recent years are becoming the modern day radio hit or MTV video. Commercials are becoming a serious source of income and potential startum for previously obscure artists.
The trend has continued. Here are some more that have appeared.
BMW X3 commercial. "Sordid by Amon Tobin. Footage of the X3 driving in different terrains that are being transitioned with sweeping radar
lines. The video and the music complement each other well. Amon rules,
Miller Genuine Draft. Way Out
by Lazy. (Unreleased) A shaved-head bloke is walking with his bottle of MGD at a party or bar and sees his reflection in the mirror, but his MDG is a glass. (It sounds like something that one of my current favorites Thievery Corporation would do – check out Mirror Conspiracy to see what I mean.)
HP Digital Photography. Picture of You
by The Cure. Camera glides through a rainy street scene with parts being frame and frozen like snapshots.
Monster.com. Wasted
by Pere Ubu. Different scenes of people getting ready for job interviews and talking about today is the day.
Apparently a lessor shown commercial by Monster uses Judy is a Punk
by the Ramones.
Nissan Altma. Last Good Day of the Year
by Cousteau. Traffic camera keeps snapping photos of the care as it drives by. There is another Altima commercial with So Nice (Summer Samba)
by Astrud Gilberto.
Office Max. Rubberband Man
by the Spinners. Footage of a goofy dancing guy with a parted afro delivery office supplies.
Miller. Freedom of Choice
by Devo. Human domino chain through out the city until one hipster with a Miller beer steps out of the way and breaks the chain.
Volvo has used the Chemical Brothers' Loops of Fury
and Paul Oakenfold's Starry Eyed Surprise
in commercials. Keeping with his king of commercial license mantle, Jaguar has been using a loop from Moby's Sings of Love
. There is also is a commercial featuring surf guitar king Dick Dale playing guitar on the beach. He's playing Misirlou
whose use in the title credits of Pulp Fiction made famous.
I'm stumped and curious about who does the track for Michelob where a couple race each other in the pool. My style of track. Kind of reminds me of Portishead – I don't think it is though.
I've found it fascinating that MCI seems to have combined their advertising with promotions of new
music releases. they even have an MTV style artist/track id caption. Michael MacDonald and James Taylor have been featured so far. (I admit to liking James Taylor to a degree. Michael MacDonald ranks up there with Steve Winwood: which is legal grounds for shooting a TV in some states.) The MCI commercials seems to only re-enforce my point that commercials are becoming the modern day radio hit or MTV video.
<p>Last year I made <a href="/archives/000179.html">a post about music used in TV commercials</a> that I recognized and have been listening to. (For all the posts I made about technology and other bits of sagely wisdom the one on commercial music got the most traffic of any each month. <em>sigh.</em>) I noted that <q>I find it fascinating how commercials in recent years are becoming the modern day radio hit or MTV video. Commercials are becoming a serious source of income and potential startum for previously obscure artists.</q> The trend has continued. Here are some more that have appeared.</p>
<p>BMW X3 commercial. <a href="http://www.amazon.com/exec/obidos/ASIN/B000007OS2/tima02-20">"Sordid by Amon Tobin.</a> Footage of the X3 driving in different terrains that are being transitioned with sweeping <q>radar</q> lines. The video and the music complement each other well. Amon rules,</p>
<p>Miller Genuine Draft. <q>Way Out</q> by Lazy. (Unreleased) A shaved-head bloke is walking with his bottle of MGD at a party or bar and sees his reflection in the mirror, but his MDG is a glass. (It sounds like something that one of my current favorites <a href="http://www.amazon.com/exec/obidos/external-search?tag=tima02-20&keyword=Thievery%20Corporation&mode=music">Thievery Corporation</a> would do – check out <a href="http://www.amazon.com/exec/obidos/ASIN/B00004WFIZ/tima02-20">Mirror Conspiracy</a> to see what I mean.)</p>
<p>HP Digital Photography. <a href="http://www.amazon.com/exec/obidos/ASIN/B000002H70/tima02-20"><q>Picture of You</q> by The Cure.</a> Camera glides through a rainy street scene with parts being frame and frozen like snapshots.</p>
<p>Monster.com. <a href="http://www.amazon.com/exec/obidos/ASIN/B000008JDN/tima02-20"><q>Wasted</q> by Pere Ubu.</a> Different scenes of people getting ready for job interviews and talking about <q>today is the day.</q> Apparently a lessor shown commercial by Monster uses <a href="http://www.amazon.com/exec/obidos/ASIN/B00005JGAB/tima02-20"><q>Judy is a Punk</q> by the Ramones.</a></p>
<p>Nissan Altma. <a href="http://www.amazon.com/exec/obidos/ASIN/B000052089/tima02-20"><q>Last Good Day of the Year</q> by Cousteau.</a> Traffic camera keeps snapping photos of the care as it drives by. There is another Altima commercial with <a href="http://www.amazon.com/exec/obidos/ASIN/B0000046W3/tima02-20"><q>So Nice (Summer Samba)</q> by Astrud Gilberto</a>.</p>
<p>Office Max. <a href="http://www.amazon.com/exec/obidos/ASIN/B000002I9F/tima02-20"><q>Rubberband Man</q> by the Spinners.</a> Footage of a goofy dancing guy with a parted afro delivery office supplies.</p>
<p>Miller. <a href="http://www.amazon.com/exec/obidos/ASIN/B0000630Z1/tima02-20"><q>Freedom of Choice</q> by Devo.</a> Human domino chain through out the city until one hipster with a Miller beer steps out of the way and breaks the chain.</p>
<p>Volvo has used the <a href="http://www.amazon.com/exec/obidos/ASIN/B0000C7PSI/tima02-20">Chemical Brothers' <q>Loops of Fury</q></a> and <a href="http://www.amazon.com/exec/obidos/ASIN/B00008CQP4/tima02-20">Paul Oakenfold's <q>Starry Eyed Surprise</q></a> in commercials. Keeping with his king of commercial license mantle, Jaguar has been using a loop from <a href="http://www.amazon.com/exec/obidos/ASIN/B000063S6Z/tima02-20">Moby's <q>Sings of Love</q>.</a> There is also is a commercial featuring surf guitar king <a href="http://www.amazon.com/exec/obidos/external-search?tag=tima02-20&keyword=Dick%20Dale&mode=music">Dick Dale</a> playing guitar on the beach. He's playing <a href="http://www.amazon.com/exec/obidos/ASIN/B00006F1LX/tima02-20"><q>Misirlou</q></a> whose use in the title credits of <a href="http://www.amazon.com/exec/obidos/ASIN/B000068DBC/tima02-20">Pulp Fiction</a> made famous.</p>
<p>I'm stumped and curious about who does the track for Michelob where a couple race each other in the pool. My style of track. Kind of reminds me of <a href="http://www.amazon.com/exec/obidos/external-search?tag=tima02-20&keyword=Portishead&mode=music">Portishead</a> – I don't think it is though.</p>
<p>I've found it fascinating that MCI seems to have combined their advertising with promotions of <q>new</q> music releases. they even have an MTV style artist/track id caption. <a href="http://www.amazon.com/exec/obidos/external-search?tag=tima02-20&keyword=Michael%20MacDonald&mode=music">Michael MacDonald</a> and <a href="http://www.amazon.com/exec/obidos/external-search?tag=tima02-20&keyword=James%20Taylor&mode=music">James Taylor</a> have been featured so far. (I admit to liking James Taylor to a degree. Michael MacDonald ranks up there with Steve Winwood: which is legal grounds for shooting a TV in some states.) The MCI commercials seems to only re-enforce my point that commercials are becoming the modern day radio hit or MTV video.</p>
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